![]() ![]() They also tend to be lower in competition and thus easier to rank for.įurthermore, being able to rank for longer tail variations of a short tail keyword helps you rank for the short tail version of the keyword itself over time, as you have proven to search engines that your site has authority for the overall topic. Conversely, long tail keywords drive a lower level of traffic, however that traffic is comparatively more convertible. However, they generally take a long time to rank, and are often the keywords that everyone wants to rank in position 1 for (making them highly competitive and sometimes unrealistic keyword targets depending on site authority). Short tail keywords are usually the ones that clients want to focus on and get excited about as they have the potential to drive a high volume of traffic. Long tail keywords vs short tail keywords
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